About Us
ABOUT GUUD ENERGY
Why We Created GUUD Energy
Our Mission
To redefine energy with clean, organic, adaptogenic formulas that support clarity, alignment, conscious living, and sustained inner balance.
Who We Are
A purpose-driven team led by Joey Rodrigues and Ali Shojai, blending decades of wellness expertise with strategy, intention, and integrity.
What We Do
We create functional, crash-free energy with real ingredients and adaptogens to keep modern creators, athletes, and thinkers focused.
The GUUD Difference
JOEY RODRIGUES
Founder and Chief Energy Officer
With more than 30 years in the sports nutrition and wellness industry, Joey has dedicated his life to creating products that merge science, performance, and consciousness. He has helped shape an era of supplement innovation through his relentless commitment to quality, formulation mastery, and truth in labeling. Joey’s passion is rooted in doing good — building a company that raises the standard for transparency, integrity, and impact. His vision for GUUD Energy goes beyond drinks or supplements. It is about creating a ripple effect of goodness, where health, intention, and higher living become the foundation for human potential.
ALI SHOJAI
Co-Founder and Business Strategist
Ali’s background: business strategy, brand development, impact focus We were tired of energy drinks that left people wired, tired, and disconnected. So we created one that does the opposite.
